Sökning: "Lan Phuong Nguyen"

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  1. 1. Consumer in circular economy A mixed method study of consumer attitude towards toy rental subscription service in Sweden

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Lan Phuong Nguyen; [2021-07-06]
    Nyckelord :Product Service System; circular business model; diffusion of innovation; consumer adoption; access-based consumption;

    Sammanfattning : The children’s toy industry is facing much criticism for creating huge environmental footprints due to its plastic-intensive manufacturing process and linear consumption paradigm. While use-oriented product service systems (PSS) such as product renting and leasing models have been gradually applied and gaining attention in other industries, there is still scarcity of successful PSS implementation in the toy industry. LÄS MER