Sökning: "Lana Rasool"
Hittade 1 uppsats innehållade orden Lana Rasool.
1. Keen to be green? Consumer perceptions of green advertising in the skincare industry : Consumer perceptions of green advertising in the skincare industry
Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2020-06-09 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Lisa Eriksson (91/08/31) Lana Rasool (97/02/23) Title: Keen to be green? Consumer perceptions of green advertising in the skincare industry Tutor: Konstantin Lampou Keywords: Green advertisements, green perceived risk, green trust, green skincare, green marketing, green content. Research- questions: How do consumers perceive green content in advertisements? What aspects create perceptions of trust? What aspects create perceptions of risks? Purpose: The purpose of this study is to explore how consumers perceive green advertising practices in the skincare industry and what aspects affect perceptions of trust and risks. LÄS MER