Sökning: "Lancaster’s consumer theory"

Hittade 2 uppsatser innehållade orden Lancaster’s consumer theory.

1. 1. How Do Movie Producers Identify the Genre Shifting Trend?

   Master-uppsats, Internationella Handelshögskolan

   Författare :Xinri Fu; Xiaoyue Yao; [2010]
   Nyckelord :consumer preference; movie genre; Lancaster s theory;

   Sammanfattning : Genre is a very important characteristic for movies and generates utility for the audience, therefore, it is very useful for producers and investors to study the correlation between annual genre performance and consumer preference of the audience. How are genre elements reflecting the audience’s taste every year? Does it change over time and does this change have a pattern? With Lancaster’s characteristic consumption theory as an approach, we explored the balance and shifting trends of the popularity of genre elements, thus providing guidance and predictions for the producers and investors for decision making reference. LÄS MER

3. 2. The Green Consumer : A Study of Income and Organic Consumption

   Kandidat-uppsats, Internationella Handelshögskolan

   Författare :Emma Jakobsen; Maja Svensson; [2008]
   Nyckelord :Organic consumption; income elasticity; Lancaster’s consumer theory; characteristics of goods; demographics; the green consumer.;

   Sammanfattning : Organic consumption is currently experiencing a boom of sales on the Swedish and international market. Whether this occurrence is a contemporary trend or if it will prove to be sustainable in the future, the demographics of the so-called ‘green consumer’ are of great interest for economic agents on markets such as foods and textiles. LÄS MER