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1. Are limited editions limited to products?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. LÄS MER
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