Sökning: "Lara Allard"

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  1. 1. Are limited editions limited to products?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lara Kristina Siebert; Frida Andersson; Carla Paladines Martinez; Johanna Allard; [2019]
    Nyckelord :limited edition; service; Visit Sweden; Finnair; Lund University; Business and Economics;

    Sammanfattning : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. LÄS MER