Sökning: "Lara Kristina Siebert"

Hittade 2 uppsatser innehållade orden Lara Kristina Siebert.

  1. 1. How explosive should the launch of the new Samsung Galaxy Note8 be?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tuva Brännström; Lara Kristina Siebert; [2020]
    Nyckelord :brand management; crisis management; reputation; corporate brands; case study; Samsung; Business and Economics;

    Sammanfattning : In August 2016, Samsung launched the Galaxy Note7, but the initial excitement of both the company and the market dropped painfully after only a few days when reports covered phones that were bursting into flames. With an increasing number of incidents and massive media coverage, Samsung had to quickly step up its actions from a reluctant withdraw to a global recall within only one month. LÄS MER

  3. 2. Are limited editions limited to products?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lara Kristina Siebert; Frida Andersson; Carla Paladines Martinez; Johanna Allard; [2019]
    Nyckelord :limited edition; service; Visit Sweden; Finnair; Lund University; Business and Economics;

    Sammanfattning : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. LÄS MER