Sökning: "Lars Eric Jonsson"

Hittade 1 uppsats innehållade orden Lars Eric Jonsson.

  1. 1. Key Strategic Drivers of Customer Engagement : A managerial perspective in the Swedish pension industry

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Eric Jonsson; Lars Ohlson; [2015]
    Nyckelord :Customer engagement; Strategic drivers; Internal factors; Managerial perspective;

    Sammanfattning : Customer engagement has become a hot topic in business journals emerging in the beginning of 2000s, elucidating a new paradigm of marketing science. Despite an increased interest in engagement, both academics and practitioners lack an explicit understanding of the focal firm’s role in the creation of engagement and how a firm’s internal factors contribute to the creation of customer engagement. LÄS MER