Sökning: "Lars Hottentot"

Hittade 1 uppsats innehållade orden Lars Hottentot.

  1. 1. Investigating the Barriers Small Independent Retailers Must Overcome to Enter E-commerce in Sweden

    Magister-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Lars Hottentot; [2017]
    Nyckelord :e-commerce; independent retailers; barriers; Technology Acceptance Model; web-shop;

    Sammanfattning : In today’s society, it is increasingly important for retailers to have an online presence, yet the adoption rate of e-commerce by small retailers is still lagging behind the that of larger retailers. This is due to the difficulty small retailers have to overcome the barriers to develop their web-shops, such as cost and time. LÄS MER