Sökning: "Lars Michael Karlsson"

Hittade 1 uppsats innehållade orden Lars Michael Karlsson.

1. 1. The competitive advantage of IKEA and IKEA in China

   Magister-uppsats, Ämnesavdelningen för industriell ekonomi

   Författare :zhi li; [2010]
   Nyckelord :;

   Sammanfattning : Abstract   Title:        The competitive advantage of IKEA and IKEA in China   Author:      Zhi Li   Supervisor:   Lars Steiner   Purpose:     The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. LÄS MER