Sökning: "Lars-Peter Westman"
Hittade 1 uppsats innehållade orden Lars-Peter Westman.
1. Advertising product improvement opportunities using segmentation in Video-on-Demand services : A case study of MTG’s opportunities in the shift from television to streaming video
Master-uppsats, KTH/Industriell marknadsföringSammanfattning : More and more people choose to watch television online through online video-on- demand services. For media corporations, such as the Modern Times Group (MTG), this means that video-on-demand will become an increasingly important source of revenue. LÄS MER
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