Sökning: "Lars-Peter Westman"

Hittade 1 uppsats innehållade orden Lars-Peter Westman.

  1. 1. Advertising product improvement opportunities using segmentation in Video-on-Demand services : A case study of MTG’s opportunities in the shift from television to streaming video

    Master-uppsats, KTH/Industriell marknadsföring

    Författare :Marcus Kohlberg; Lars-Peter Westman; [2014]
    Nyckelord :Video-on-demand; ad avoidance; segmentation; self-segmentation; contextual segmentation; advertising products; signal strength; ad engagement; video-on-demand; play tjänster; segmentering; självsegmentering; kontextuell segmentering; signalstyrka;

    Sammanfattning : More and more people choose to watch television online through online video-on- demand services. For media corporations, such as the Modern Times Group (MTG), this means that video-on-demand will become an increasingly important source of revenue. LÄS MER