Sökning: "Launch Strategy"

Visar resultat 1 - 5 av 76 uppsatser innehållade orden Launch Strategy.

  1. 1. Venture after venture: cultivating serial entrepreneurial drive

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Daria Monshi; Anett Szabó; [2023-07-20]
    Nyckelord :serial entrepreneurs; serial entrepreneurial drivers; serial entrepreneurial motivation; serial entrepreneurial behavior; serial founder drivers; serial founder motivation; serial founder behavior;

    Sammanfattning : Given the significant economic impact of new businesses, serial entrepreneurs are a force to be reckoned with, creating numerous enterprises in succession and continually implementing new ideas that boost economic prosperity. Yet, it is unclear what drives them individually. LÄS MER

  3. 2. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Matilda Schill; Ebba Flykt; [2023]
    Nyckelord :sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Sammanfattning : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. LÄS MER

  4. 3. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    Kandidat-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Författare :Zoltán János Tóth; [2023]
    Nyckelord :penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Sammanfattning : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. LÄS MER

  5. 4. Strategiska prismodeller och prissättningskalkyler för fossilfria modulära produktionsanläggningar

    Kandidat-uppsats, Uppsala universitet/Industriell teknik

    Författare :Niklas Bolin; Fredrik Danfors; Herman Lönnqvist; [2023]
    Nyckelord :price; pricing; price model; price models; fossil-free; production; modular; pris; prissättning; prismodell; prismodeller; fossilfri; produktion; modulär;

    Sammanfattning : Komplexa värdekedjor och utsläppstung produktion har länge präglat vårt samhälle och utgör grunden till flera globala svårigheter. Syftet med detta självständiga arbete är att undersöka hur prismodeller och prissättningskalkyler kan användas som underlag i prissättning och produktlansering av fossilfria modulära produktionsanläggningar. LÄS MER

  7. 5. Management of Electronic waste(E-waste) & it´s role on circular economy : Case Study on Bangladesh E-waste Industry

    Magister-uppsats, Uppsala universitet/Industriell teknik

    Författare :shiva sai reddy chirra; MERAJ AHMED MD; [2023]
    Nyckelord :;

    Sammanfattning : The usage of electronic items and microchips in home appliances, transportation systems, office equipment, industrial instruments, and other devices has increased dramatically during the past few decades. As a result, it is becoming difficult to safely dispose of the enormous volume of E-waste globally. LÄS MER