Sökning: "Laura Housgard"

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  1. 1. How Packaging Attributes Affect Purchase Decisions: An Exploratory Study of Modern Consumers

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Laura Housgard; Anna Pytlik; Petya Tzvetkova; [2010]
    Nyckelord :Consumer Behavior; Packaging Communication; FMCG; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The aim of this study is to gain a deeper understanding of today’s consumers’ behavior, specifically how consumers perceive product packaging attributes, and whether those perceptions make a difference in their purchase decisions. To investigate the research area specified above, an exploratory experimental approach was taken, along with a qualitative research strategy. LÄS MER