Sökning: "Laura Housgard"
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1. How Packaging Attributes Affect Purchase Decisions: An Exploratory Study of Modern Consumers
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this study is to gain a deeper understanding of today’s consumers’ behavior, specifically how consumers perceive product packaging attributes, and whether those perceptions make a difference in their purchase decisions. To investigate the research area specified above, an exploratory experimental approach was taken, along with a qualitative research strategy. LÄS MER
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