Sökning: "Laura Kristin Weers"

Hittade 1 uppsats innehållade orden Laura Kristin Weers.

  1. 1. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Leonie Charlotte Seige; Laura Kristin Weers; [2020]
    Nyckelord :SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

    Sammanfattning : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. LÄS MER