Sökning: "Laura Nordberg"

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  1. 1. The Role of PR : In the Introduction Stage of a New Brand

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Daniel Axelsson; Henrik Nordberg; [2005]
    Nyckelord :public relations; advertising; brand; marketing; IMC;

    Sammanfattning : Abstract The reality of today is that companies are spending more and more money on commercial spots. The “highlight” of the year is Super Bowl, where a 30-second ad costs more than $2 million to run. Advertising agencies are using their role as communicators by competing with each other with no interest in the product. LÄS MER