Sökning: "Laura Woo"

Hittade 1 uppsats innehållade orden Laura Woo.

  1. 1. Creating Engaging Brand Posts on Social Media : A quantitative study on brand post characteristics and consumer engagement

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Xuan Lu; Laura Woo; [2019]
    Nyckelord :Social Media Marketing; Consumer Engagement; Instagram; Fast Food; Beverage; Brand Post; Content Analysis; engagemang; sociala medier; snabbmat; dryck; instagram; inlägg;

    Sammanfattning : Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social media is increasingly replacing traditionalmedia, which has influenced the way of advertising. Social mediaplatforms enable a two-way communication between brands and itsconsumers. LÄS MER