Sökning: "Laura Woo"
Hittade 1 uppsats innehållade orden Laura Woo.
1. Creating Engaging Brand Posts on Social Media : A quantitative study on brand post characteristics and consumer engagement
Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenSammanfattning : Background: Over the past two decades, the media landscape has undergonesubstantial changes. Social media is increasingly replacing traditionalmedia, which has influenced the way of advertising. Social mediaplatforms enable a two-way communication between brands and itsconsumers. LÄS MER
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