Sökning: "Layla Kaddura"

Hittade 1 uppsats innehållade orden Layla Kaddura.

  1. 1. Sociala Medier som kommunikationskanal för B2B-företag

    Kandidat-uppsats, JTH, Data- och elektroteknik

    Författare :Layla Kaddura; Karin Olsson; [2010]
    Nyckelord :Sociala medier; Facebook; YouTube; Twitter; Flickr; B2B; marknadskommunikation; relationer relationsmarknadsföring;

    Sammanfattning : The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications. We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company’s identity and image, and affecting the buying decisions. LÄS MER