Sökning: "Layla Kaddura"
Hittade 1 uppsats innehållade orden Layla Kaddura.
1. Sociala Medier som kommunikationskanal för B2B-företag
Kandidat-uppsats, JTH, Data- och elektroteknikSammanfattning : The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications. We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company’s identity and image, and affecting the buying decisions. LÄS MER
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