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1. 1. How Much Does It Cost? A quantitative study on the impacts of price presence and choice-set size in Online Grocery Checkout

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Lazar Nesic; Carl Osterman; [2020]
   Nyckelord :Consumer behaviour; Online Grocery; Checkout; Attribute salience; Choice-process satisfaction;

   Sammanfattning : Online Grocery Shopping is currently one of the fastest growing e-commerce sectors, with traditional grocery retailing further by far the largest retail sector in the physical market. While the design of online grocery stores has been the subject of numerous previous studies in retailing, the checkout process has been sorely neglected. LÄS MER