Sökning: "Leah Steffensen"

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  1. 1. Embracing Disruptive Innovation within the Swedish Music Industry. A Case Study approach to Spotify's game-changing effect on Sony Music Sweden's business model.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Leah Steffensen; [2013]
    Nyckelord :music industry; record label; disruptive innovation; Spotify; Sweden;

    Sammanfattning : Record labels have been continually plagued with different forms of disruptive innovation throughout the past century requiring them to be nimble. Swedish streaming phenomenon, Spotify, introduced a new way of legalized music consumption to the market to counter the threat of piracy causing record label executives to once again rethink their business model. LÄS MER