Sökning: "LeaseCo"

Hittade 1 uppsats innehållade ordet LeaseCo.

1. 1. Automotive Fleet Sales Management

   M1-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Jakob Olsson; Gustav Westling; [2016]
   Nyckelord :Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Sammanfattning : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. LÄS MER