Sökning: "Lee Hansén"
Hittade 2 uppsatser innehållade orden Lee Hansén.
1. Folkbibliotek och Facebook : Hur folkbibliotek arbetar med Facebook
Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)Sammanfattning : The aim of this study is to examine how and why public libraries use Facebook. Internet has changed how people interact with one another in society. This is also true for how public libraries are active on social media just as their users are. LÄS MER
2. City Branding : The effects of hosting sporting events: An empirical study of Singapore
Magister-uppsats, IHH, FöretagsekonomiSammanfattning : There is a growing amount of literature that investigates the various strategies and effects of city branding, but only a limited amount of research has been carried out pertaining to how sporting events can be used as a tool for city branding in a real world setting. By conducting an empirical study of Singapore, this study aims to contribute to the ongoing discussion on city branding by identifying how evaluations of a city differ for certain dimensions of its overall brand when it hosts different sporting events and when there is a perceived match between different sporting events and a city. LÄS MER