Sökning: "Lee Mann"

Hittade 1 uppsats innehållade orden Lee Mann.

  1. 1. Analysis of Sales, Saved Configuration & Marketing Performance

    Master-uppsats, Institutionen för datavetenskap; Tekniska högskolan

    Författare :Emma Lee Bergström; [2013]
    Nyckelord :Sales and Web configuration; Marketing performance; Volvo cars; Mediation analysis; Association analysis; Mann-Kendall monotone test; Car configuration analysis; Independent lagged variables;

    Sammanfattning : The aim of this master thesis is to first investigate the influence that the marketing campaigns have on site visits, saved configurations and sales orders as well as the relationship between these variables. Secondly, to explore the association between saved configurations and sales orders and finally to investigate short term color trends between saved configurations and sales orders. LÄS MER