Sökning: "Lee Ping"

Hittade 1 uppsats innehållade orden Lee Ping.

  1. 1. The adaptation and standardization on websites of international companies : Analysis and comparison from websites of United States, Germany and Taiwan

    Magister-uppsats, Institutionen för ekonomisk och industriell utveckling

    Författare :Andrea Troestler; Hsin Ping Lee; [2007]
    Nyckelord :websites; internationalization; adaptation; standardization; industry; national culture; organizational culture;

    Sammanfattning : To find an appropriate balance between centralization and localization is a key factor for a successful international company. From a company perspective, this thesis tries to figure out if the different aspects such as organizational culture, national culture and industry sector determine the standardization or adaptation of companies' websites and which website features are affected. LÄS MER