Sökning: "Leftover women"

Hittade 3 uppsatser innehållade orden Leftover women.

  1. 1. Femvertising as a resource of meaning-making and identity negotiation – A consumer cultural perspective

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jingnan Lin; [2019]
    Nyckelord :Femvertising; Advertising; Cultural branding; Postfeminism; Gender Stereotypes; Consumer culture theory; Meaning-making; Identity construction; Social Sciences;

    Sammanfattning : There is a tendency for organizations to draw on social and political issues to make brands relevant to consumers, among which the appropriation of women empowerment discourse has attracted considerable attention because of its success in practice. Give the paucity of studies both in strategic communication to evaluate consumers responses to organizations’ communication strategies and in advertising studies to examine the emerging form of advertising to empower women, this study focuses on femvertising from consumers’ perspective. LÄS MER

  2. 2. Chinese Men and "Leftover Women" : How do Chinese Men Position Themselves in Relation to the Concept of Labelling Women as "Leftover"?

    Kandidat-uppsats, Högskolan Dalarna/Kinesiska

    Författare :Veronica Uddsten; [2016]
    Nyckelord :China; Leftover women; Masculine hegemony; Symbolic interaction; Gender inequality.;

    Sammanfattning : In recent years there has been a resurgence of gender inequality in China. Today, women are pressured to get married by the state and their social surroundings, as they told if they remain unmarried and have the "three highs"; high age, education and salary, they will become leftovers on the marriage market. LÄS MER

  3. 3. The Puzzle of China's Leftover Women

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Christina Hahn; Katarina Elshult; [2016]
    Nyckelord :Leftover Women; One-child Policy; Gender Imbalance; Gender Inequality; Patriarchal Norms; China; Business and Economics;

    Sammanfattning : The aim of this thesis is to identify the roots of the leftover women phenomenon in order to understand why it has appeared. In particular, we examine why the leftover women are having difficulties in finding a husband in the Chinese marriage market. LÄS MER