Sökning: "Leila Jamal"

Hittade 1 uppsats innehållade orden Leila Jamal.

  1. 1. To download a movie or to buy fake branded clothes? : a study of consumers’ attitudes towards counterfeited and pirated products.

    Kandidat-uppsats, Sektionen för hälsa och samhälle

    Författare :Jamal Natour; Rewa Leila Anabtawi; [2012]
    Nyckelord :Counterfeit products; Piracy; Consumer attitude; Physical products; Digital products; Luxury brands; Genuine luxury brand; Illicit forged products;

    Sammanfattning : Purchasing counterfeited luxury products and downloading pirated items have becomemore common nowadays. Fashion and IT industries are affected negatively by consumers’supportive attitude towards piracy and counterfeits. Many luxury branded companies havetheir exclusive brand names stolen by counterfeits producers. LÄS MER