Sökning: "Lena Camilla Johansson"

Hittade 1 uppsats innehållade orden Lena Camilla Johansson.

  1. 1. Konsumenters motiv att använda individualiserad service via Internet - One-to-one marketing ur ett adoptionsperspektiv

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Camilla Johansson; Lena Rydorff; [2002]
    Nyckelord :one-to-one marketing; adoption; Internet; innovation; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of our essay is to explore which innovation attributes affect consumers’ adoption/intention to use individualized service on the Internet. We developed a conceptual model consisting of 10 hypotheses. To test the model we distributed a survey to approximately 100 people. LÄS MER