Sökning: "Lena Camilla Johansson"
Hittade 1 uppsats innehållade orden Lena Camilla Johansson.
1. Konsumenters motiv att använda individualiserad service via Internet - One-to-one marketing ur ett adoptionsperspektiv
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of our essay is to explore which innovation attributes affect consumers’ adoption/intention to use individualized service on the Internet. We developed a conceptual model consisting of 10 hypotheses. To test the model we distributed a survey to approximately 100 people. LÄS MER
Resultatsidor:
1