Sökning: "Leo Rönnbäck"

Hittade 2 uppsatser innehållade orden Leo Rönnbäck.

  1. 1. Dynamics in the Swedish Grocery Retail Industry : The current landscape, challenges and levers in distribution for Swedish grocery retailers

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Erhan Kayhan; Leo Rönnbäck; [2019]
    Nyckelord :Grocery retail; E-grocery; E-commerce; Distribution channels; Distribution challenges; Omni-channel; Brick and mortar; Click and Collect; Home Delivery; Dagligvaruhandel; E-dagligvaruhandel; E-handel; Distributionskanaler; Distributionsutmaningar; Omni-channel; Fysiska butiker; Click and Collect; Hemleverans;

    Sammanfattning : There is a significant transformation taking place in today’s retail landscape with the increasing adoption of digital technologies in society. Customers are finding new purchasing habits and retailers are exploring different channels to serve customers in. LÄS MER

  3. 2. Maskininlärning som instrument för att analysera Twitter : En studie kring datahantering på Twitter för tillämpning på riktad marknadsföring

    Kandidat-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Leo Rönnbäck; Dan Strandberg; Louise Stenberg; [2017]
    Nyckelord :;

    Sammanfattning : Marketing in social media becomes increasingly more common in today's society thanks to the rapidly expanding digitalization, while the interest and integration of machine learning in everyday products and services has increased. The purpose of this paper is to investigate the possibility of determining the interests of Twitter users from their everyday tweets with the help of machine learning and thus target relevant advertising. LÄS MER