Sökning: "Leo Sondén Karestrand"

Hittade 2 uppsatser innehållade orden Leo Sondén Karestrand.

1. 1. Convenient Consumption in a Platform Economy: A Qualitative Study on Service Convenience and Community Platforms

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Gustav Kibe; Leo Sondén Karestrand; [2019]
   Nyckelord :Community Platforms; Convenience; Customer Journey; Customer Experience; Retail; Business and Economics;

   Sammanfattning : Thesis purpose: This study aims to explore how community platforms for services can be integrated and used in the customer journey in order to enhance consumers’ perception of convenience. Methodology: Due to the study’s explorative nature, the study utilised a qualitative method conducted in the context of the Swedish furniture retailer IKEA. LÄS MER

3. 2. Låt landet lyfta loggan - En kvantitativ studie om country-of-origin-effekters påverkan på företags varumärkeskapital

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Leo Sondén Karestrand; Linn Forsberg; Johanna Göransson; [2018]
   Nyckelord :Marknadsföring; brand equity; varumärkeskapital; country-of-origin; brand origin; konsumentbeteende; Business and Economics;

   Sammanfattning : Abstract Title: Let the country lift the logo- a quantitative study of the country-of-origin effects impact on the brand equity. Seminar date: 2018-06-01 Title of the course: FEKH29 - Bachelor Degree Project in Marketing Undergraduate Level, Business Administration, 15 University Credits Points Authors: Johanna Göransson, Leo Sondén Karestrand, Linn Forsberg Advisor: Clara Gustafsson Key words: Marketing, Brand equity, Country-of-origin, Brand origin, Consumer behaviour, Purpose: This study aims to explore which of the country-of-origin effects that affect the certain components of the brand equity the most. LÄS MER