Sökning: "Leonie Greife"
Hittade 1 uppsats innehållade orden Leonie Greife.
1. Let’s Get Hyggelig in Denmark: A Qualitative Case Study About Place Branding in Times of Mediatization
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Let’s get hyggelig in Denmark – a qualitative case study about place branding in times of mediatization In a world that is coined by globalization, individualization, commercialization and mediatization, place brands try to use their cultural assets to distinguish them- selves from others and compete for tourists. Although literature on place branding acknowledges the importance of culture, there is still a lack of culturally informed research in the field of place branding. LÄS MER
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