Sökning: "Leonor Zubillaga"
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1. Making sense of adaptability initiatives in the teeth of rigidity
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This case study explores how members of a large complex organization make sense of its efforts to be more adaptable. Using ideas from institutional theory, we problematize efforts toward adaptability and identify adaptability as an area where organizations engage in some degree of hypocrisy, meaning that they talk about being flexible to stay competitive in a fast-paced environment, but often act according to rigid processes that are in place. LÄS MER
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