Sökning: "Leyla Göthesson"

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  1. 1. REVENUE MANAGEMENT WITHIN SWEDISH HOTELS

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Susanna Riman; Leyla Göthesson; [2005]
    Nyckelord :Yield management; revenue management; hotel industry; proactive management;

    Sammanfattning : “Revenue management is the key to making money” (Swedish Hotel Manager). The question is, whether hotels in Sweden practice what they preach. In today’s volatile business climate the management of revenue has become an ever increasing topic, especially for hotels. LÄS MER