Sökning: "Lidén Cecilia"

Hittade 4 uppsatser innehållade orden Lidén Cecilia.

  1. 1. Förtsagångsledare : En studie om övergången från medarbetare till ledare

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Lidén Cecilia; Olsson Veronica; [2021]
    Nyckelord :First-time leader; role-formation; leadership style; group dynamics; organizational culture and values; Förstagångsledare; rollbildning; ledarskapsstil; gruppdynamik; organisationskultur och värderingar;

    Sammanfattning : When an individual goes from employee to leader, they are forced to go through a role-formation process. The first-time leader faces new challenges from both employees and organizations that he or she must deal with. LÄS MER

  3. 2. Förstagångsledare : En studie om övergången från medarbetare till ledare

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Veronica Olsson; Lidén Cecilia; [2021]
    Nyckelord :First-time leader; role-formation; leadership style; group dynamics; organizationalculture and values;

    Sammanfattning : When an individual goes from employee to leader, they are forced to go through a role-formation process. The first-time leader faces new challenges from both employees and organizations that he or she mustdeal with. LÄS MER

  4. 3. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Louise Alenius; Cecilia Lidén; Angelika Johansson; [2016]
    Nyckelord :Positioning; Differentiation; B2B; Services; Management Consulting; Business and Economics;

    Sammanfattning : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. LÄS MER

  5. 4. Fear, the way to effective product placement?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Angelika Johansson; Cecilia Lidén; Malin Persson Mörk; [2015]
    Nyckelord :Fear; product placement; marketing; gender; horror; Business and Economics;

    Sammanfattning : The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements... LÄS MER