Sökning: "Liderfelt Henrik"

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  1. 1. You miss 100% of the opportunities you do not exploit : A comparative study on how multi-national B2B’s manage risks and exploit opportunities in Ghana and Nigeria

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Drevell Linus; Liderfelt Henrik; Welin-Berger Adam; [2019]
    Nyckelord :Risk; opportunities; West-Africa; Ghana; Nigeria; internationalisation; networks; relationships; multi-national companies; knowledge;

    Sammanfattning : The past decade's globalisation has become an increasingly important topic in international business. Firms, therefore, search for business opportunities in new markets, where the aim is to increase revenue. LÄS MER