Sökning: "Lidia Brand"

Hittade 4 uppsatser innehållade orden Lidia Brand.

  1. 1. Balenciaga: Is there anything worse than not being talked about?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Francesca Scriboni; Beatrice Lidia Rosa Allievi; Daniel Castro Jimenez; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : This is a master case about the latest Balenciaga's scandal regarding the 'Gift Shop' campaign 2022. This case was chosen by the authors as a starting point to investigate how far can and should the communication in the luxury field go. Is attention always positive? And when does it actually hurt the brand?.. LÄS MER

  3. 2. Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Beatrice Lidia Rosa Allievi; Mariagloria Martino; [2023]
    Nyckelord :Service brands; Brand promise; Brand loyalty; Consumer-brand relationship; Negative emotions; Netflix; Streaming platforms; OTTs; Business and Economics;

    Sammanfattning : The purpose of this study is to investigate the consequences of Netflix’s latest policy change on consumers’ perceptions of the brand promise and on their willingness to continue using the service. Furthermore, we aim to explore the negative emotions that arose in response to the policy change... LÄS MER

  4. 3. Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lidia Vukcevic; Malin Willgottson; [2013]
    Nyckelord :Brand building process; High low involvement brands; Mobile marketing; Branded applications.; Business and Economics;

    Sammanfattning : Abstract Title: Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process Date of the Seminar: 2013.05. LÄS MER

  5. 4. Bloggares inflytande på varumärkens image

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Rebecca Forselius; Yasmine Gianella Muñoz; Lidia Vukcevic; [2011]
    Nyckelord :Bloggers; PR agency; Customers; Target group; Relationships; Reciprocity; Marketing; Brand; Brand Image; Credibility; Influence; bloggare; PR-byrå; kunder; målgrupp; relationer; ömsesidighet; marknadsföring; varumärken; varumärkesimage; trovärdighet; inflytande;

    Sammanfattning : The purpose of our study is to examine the bloggers‟ influence on the brand‟s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. LÄS MER