Sökning: "Lidia Vukcevic"

Hittade 2 uppsatser innehållade orden Lidia Vukcevic.

  1. 1. Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lidia Vukcevic; Malin Willgottson; [2013]
    Nyckelord :Brand building process; High low involvement brands; Mobile marketing; Branded applications.; Business and Economics;

    Sammanfattning : Abstract Title: Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process Date of the Seminar: 2013.05. LÄS MER

  3. 2. Bloggares inflytande på varumärkens image

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Rebecca Forselius; Yasmine Gianella Muñoz; Lidia Vukcevic; [2011]
    Nyckelord :Bloggers; PR agency; Customers; Target group; Relationships; Reciprocity; Marketing; Brand; Brand Image; Credibility; Influence; bloggare; PR-byrå; kunder; målgrupp; relationer; ömsesidighet; marknadsföring; varumärken; varumärkesimage; trovärdighet; inflytande;

    Sammanfattning : The purpose of our study is to examine the bloggers‟ influence on the brand‟s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. LÄS MER