Sökning: "Liina-Lotta Latvala"

Hittade 2 uppsatser innehållade orden Liina-Lotta Latvala.

  1. 1. Social Media Influencers as Human Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Liina-Lotta Latvala; Lauren Mocol; [2019]
    Nyckelord :Brand personality; consumer-brand identification; brand trust; human brands; influencer marketing; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to quantitatively examine the effect of influencer brand personality in the US on follower-influencer identification and influencer trust, as a way for influencers as human brands to strengthen follower influencer relationships. Methodology: Quantitative methods were applied in this research. LÄS MER

  3. 2. Can a Legitimacy Crisis Ruin Brand Authenticity?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lena Maria Halberstadt; Liina-Lotta Latvala; Carolin Schumacher; [2018]
    Nyckelord :Brand Authenticity; Legitimacy; Legitimacy Crisis; Fine Wine; Lead; Leather; Ivory; Piano Keys; Business and Economics;

    Sammanfattning : Purpose: The aim of this study is to explore the effect of changes within traditional production methods, caused by legitimacy crises, on brand authenticity. Design/Methodology/Approach: This research is based on a multi-case study within the leather, ivory and fine wine industry. LÄS MER