Sökning: "Lili-Jane Giordano"

Hittade 1 uppsats innehållade orden Lili-Jane Giordano.

  1. 1. FINTECH AND TRUST - A study of the Social and Structural Determinants of Trust on a Fintech Savings Platform

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Lili-Jane Giordano; Helena Danieli; [2016]
    Nyckelord :Fintech; Trust; Structural assurance; Social dimension; Attitude;

    Sammanfattning : The developing field of Fintech, financial technology, has grown to accompany banks and other financial institutions in providing financial services. The rapid, continuous, evolution within the field and the increasing number of adopters of the technology makes it a relevant field for marketers to study from a user perspective. LÄS MER