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  1. 1. Important Aspects when Taking Software as a Service to Market : A multi-case study in the ICT industry

    Master-uppsats, KTH/Industriell marknadsföring

    Författare :LINA BEITE BÖRJESON; FRIDA ROGBERG; [2015]
    Nyckelord :Software as a Service; cloud computing; marketing; pricing; SaaS challenges;

    Sammanfattning : The information and communication technology industry is constantly affected by rapid changes and new development in technology. During the recent years there is an emerging trend within IT outsourcing where scalable and flexible IT enabled capabilities are delivered as a service over the Internet, called cloud computing. LÄS MER