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  1. 1. Investigating Technology Acceptance towards E-commerce within the Work Wear Sector : A study within business-to-business about business clients’ technology acceptance towards e-commerce

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Amanda Bjursten; Lina Classon; Ida Steen; [2016]
    Nyckelord :Behavioral Intention; Business Clients; Business-to-Business; Diffusion of Innovation Theory; E-commerce; Technology Acceptance; Work Wear Sector;

    Sammanfattning : Purpose: The purpose of this thesis is to study business clients’ technology acceptance of e-commerce within business-to-business in the work wear sector. In specific, develop and test a framework in order to analyze the antecedents of perceived usefulness and perceived ease of use behind business clients’ behavioral intention to the usage of e-commerce. LÄS MER