Sökning: "Lina Rörby"

Hittade 1 uppsats innehållade orden Lina Rörby.

1. 1. Fattigdomens slöja: En studie i hur fattigdom påverkar konsumtion

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Hedda Ulfsdotter; Lina Rörby; [2006]
   Nyckelord :Poverty; poor; loyalty; social interaction; consumption;

   Sammanfattning : The aim of this study is to map the consumption patterns of the poor. We also examine if loyalty can be created in this segment, and try to discover different types of poverty. This study is of great importance since the poor segment has been slightly overlooked in marketing research. LÄS MER