Sökning: "Lina Thuvander"

Hittade 1 uppsats innehållade orden Lina Thuvander.

  1. 1. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

    Master-uppsats, Karlstads universitet/Handelshögskolan

    Författare :Lina Thuvander; Andréas Fredriksson; [2015]
    Nyckelord :Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

    Sammanfattning : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. LÄS MER