Sökning: "Lina Thuvander"
Hittade 1 uppsats innehållade orden Lina Thuvander.
1. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality
Master-uppsats, Karlstads universitet/HandelshögskolanSammanfattning : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. LÄS MER
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