Sökning: "Linda Arnason"

Hittade 2 uppsatser innehållade orden Linda Arnason.

  1. 1. Match Me If You Can! Business Graduates’ Engagement with Employer Brands on Social Networking Sites

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Linda Arnason; Ebba Frigell; [2014-12-05]
    Nyckelord :Social media; Social networking sites; LinkedIn; Facebook; Employer Brands; Engagement; Engagement Behavior; the Uses Gratifications Approach; U G; Gratifications sought;

    Sammanfattning : Purpose – The purpose of this paper is to study the gratifications business graduates seek when engaging with employer brands on the Social Networking Sites (SNSs) LinkedIn and Facebook. Research Design – The study is anchored in the Uses and Gratifications (U&G) approach, commonly applied for research on antecedents to engagement through different media. LÄS MER

  3. 2. The Role and perception of Organizational Trust -a Case Study

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Linda Arnason; Susanna Johnsen; [2012-08-28]
    Nyckelord :;

    Sammanfattning : Background and discussion of the problem: Over the last decade, a jumble of corporate scandals has occurred. Though they derive from different backgrounds, it can be argued that they have one common factor; violations of trust. LÄS MER