Sökning: "Linda Bengtsson Louise Gyllenberg"

Hittade 1 uppsats innehållade orden Linda Bengtsson Louise Gyllenberg.

  1. 1. Storytelling: Hur medarbetare skapar mening utifrån organisationsberättelser

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Linda Bengtsson; Louise Gyllenberg; [2010]
    Nyckelord :organisationsidentitet; narration; medarbetare; storytelling; meningsskapande; organisationsberättelser; Social Sciences;

    Sammanfattning : Title: Storytelling – How employees make sense of organizational stories. Subject: The master thesis explores employees processes of sensemaking when reading and discussing stories about their organisation. The subject for this study is thereby called storytelling, but it also focuses strongly on the process of sensemaking. LÄS MER