Sökning: "Linda Phung"

Hittade 1 uppsats innehållade orden Linda Phung.

1. 1. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Olle Hugosson; Carolina Matthys; Linda Phung; [2014]
   Nyckelord :Marketing Communication; Celebrity Endorsement; Source Effects; Consumer Perception; Age and Gender of the Consumer;

   Sammanfattning : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. LÄS MER