Sökning: "Linda Strålman"

Hittade 3 uppsatser innehållade orden Linda Strålman.

  1. 1. Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Florian Felder; Hanna Nyremo; Linda Strålman; Anna Widerberg; [2020]
    Nyckelord :Brand perception; brand image; brand vision; communication; cognitive psychology; sustainability; Nespresso.; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to analyse the misalignment between brand vision and brand image. Particular emphasis is placed upon the role of customers’ perceptions when it comes to shaping the brand image. LÄS MER

  3. 2. Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lydia Jayne Parry; Linda Strålman; [2020]
    Nyckelord :Green brand knowledge; green brand awareness; green brand image; claim credibility; greenwashing; Business and Economics;

    Sammanfattning : The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennial's and Gen Z. As to whether it is perceived as credible or greenwashing. This study builds upon previous brand knowledge and green claim literature. LÄS MER

  4. 3. Aktier som incitament och dess effekter på målkongruens

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Evelina Delsing; Linda Strålman; Gabriella Norén; [2019]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER