Sökning: "Linda Toll"

Hittade 1 uppsats innehållade orden Linda Toll.

  1. 1. Corporate Storytelling : En kvalitativ studie om Corporate Storytelling som kommunikationsverktyg för förmedlandet av intern kultur till nya medarbetare i designbyråer

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Petrén Amanda; Gustafson Linda; [2015]
    Nyckelord :Organizational culture; Leadership; Corporate Storytelling; Recruitment;

    Sammanfattning : Purpose: The purpose of this study is to examine how and if an organization is using the phenomenon Corporate Storytelling as a toll for communication to spread internal culture to new employees. Method: This paper is based on a qualitative approach where semi structured interviews together with computer-aided interviews are used for data collection. LÄS MER