Sökning: "Linda-marie Wahlund"

Hittade 1 uppsats innehållade orden Linda-marie Wahlund.

  1. 1. What Influences B2B Buying Behaviour? : An empirical study of Fläkt Woods and its customers

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Elina Lejon; Linda-Marie Wahlund; Jennie Berggren; [2005]
    Nyckelord :Fläkt Woods; Business to Business marketing; B2B; Customer research; the 4 P s; Customer value;

    Sammanfattning : This study has been conducted in cooperation with Fläkt Woods, an industrial supplier of ventilation systems. The study only concerned chilled beams which are an explicit group of ventilation products within Fläkt Woods’ product portfolio. LÄS MER