Sökning: "Lindsey Digiorgio"

Hittade 1 uppsats innehållade orden Lindsey Digiorgio.

  1. 1. Guerrilla Marketing Technique Effectiveness: A Quantitative Experiment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Dimitrios Kontakis; Lindsey Digiorgio; Omar Abbasi; [2009]
    Nyckelord :Guerrilla; marketing; effectiveness; experiment; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : In the past, guerrilla marketing was about getting maximum impact for the least amount of advertising dollars. Now, big companies are spending substantial amounts of money on campaigns that are more subtle and can appear ‘grassroots’ to consumers. LÄS MER