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1. 1. Hur påverkas idrottsvarumärken av sponsoravtal med spelbolag? : En komparativ studie mellan Linköping HC och Brynäs IF

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Michael Corsini; Charlie Edman; [2019]
   Nyckelord :brand; sponsorship; sports; gambling; Betsson; Bauhaus; Linkoping HC; Brynas IF; SHL; varumärke; sponsring; idrott; spelbolag; Betsson; Bauhaus; Linköping HC; Brynäs IF; SHL;

   Sammanfattning : Today' s Sport organizations faces many challenges; they are to compete not just only on the pitch but also in many other fields. The commercialization of sports has contributed to that these sport organizations has evolved to be more like a regular company rather than just a non-profit sport team. LÄS MER