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1. The Employer Brand as a Symbolic Resource - Generation Y "consumption" of the Employer Brand
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The postmodern western society has influenced the labour market, which is now said to become increasingly similar to the contemporary consumer market. Furthermore, a new generation, Generation Y, has emerged on the labour market and contributes to this development. LÄS MER
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