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  1. 1. A conversation on milk : Exploring Swedish milk history on Arla's milk panels

    Master-uppsats, Uppsala universitet/Institutionen för arkeologi och antik historia

    Författare :Linnea Thörnqvist; [2018]
    Nyckelord :Arla; milk; dairy; food; Sweden; consumption; nationalisation; propaganda; semiotics; mjölk; mjölkpaket;

    Sammanfattning : Sweden is one of the heaviest milk consuming countries in the world. The milk- and dairy ‘giant’ Arla, is the largest distributing company of milk- and dairy in Sweden. Since, 1975 Arla began to use the back of their own milk packages as a channel for advertisement, facts, and information. LÄS MER