Sökning: "Linnéuniversitetet marketing"

Visar resultat 11 - 15 av 525 uppsatser innehållade orden Linnéuniversitetet marketing.

1. 11. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Zixiong Chen; Yidi Mao; [2023]
   Nyckelord :Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

   Sammanfattning : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. LÄS MER

3. 12. The Use Of Colors In Social Media Advertisements : An exploratory study about consumers’ mental response

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Rebecca Nilsson; Lina Krondahl; [2023]
   Nyckelord :Color; Marketing communication; Mental response; Cognition; Emotion; Perception; Red; Blue; Yellow; Instagram; Social media advertisement;

   Sammanfattning : The purpose of this study is to explore how the use of primary colors in social media advertisements influences consumers’ mental response, which was done by analyzing how consumers responded to the primary colors through cognition, emotion and perception in social media advertising posts. The theoretical framework was built on the concepts of primary colors (e. LÄS MER

4. 13. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Hannes Swärd Brattström; Amer Habul; [2023]
   Nyckelord :E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

   Sammanfattning : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. LÄS MER

5. 14. Silent Followers! : A Qualitative Study on the Factors Behind Low Comment Engagement Among Luxury Brand Followers on Instagram

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Lara Kayyal; Shahed Karkoor; [2023]
   Nyckelord :Instagram; Follower Engagement; Algorithm; Social media; Luxury brands.;

   Sammanfattning : This research explores the reasons why followers of luxury brand Instagram accounts engage less frequently through commenting despite having a large number of followers. The study addresses the research question: "Why do Instagram followers of the luxury brand engage less through comments despite having a large number of followers?". LÄS MER

7. 15. Cirkulär och hållbar konsumtion – det ska vara lätt att göra rätt : En kvalitativ studie om Generation X attityder och beteende till second hand produkter

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Vanessa Nilsson; [2023]
   Nyckelord :Gen X; Second hand; Green marketing; Circular economy; Sustainability; Gen X; Second hand; Grön marknadsföring; Cirkulärekonomi; Hållbarhet;

   Sammanfattning : Hållbar konsumtion är viktig för att stävja ohållbar utveckling i dagens samhälle. Konsumenter idag vill konsumera mer hållbart, men deras positiva attityder till miljön överförs inte alltid till deras beteenden. LÄS MER